MBA Marketing Management Mcq Set 7 MBA MCQs: multiple choice questions and answers,Mock Tests and Practice Papers

MBA/MBA Marketing Management Mcq Set 7 Sample Test,Sample questions

Question:

A good catchy phrase used and repeated often in an advertisement is ____

1.Idea

2.Brand name

3.Trade mark

4.Slogans

Posted Date:-2021-12-02 07:36:35

Question:

A major portion of the rural population consists of ______ income groups.

1.Low

2.high

3.medium

4.All of these

Posted Date:-2021-12-02 07:14:09

Question:

A person who purchases a product or service either for his own consumption or for others is known as _______

1.Buyer

2.Customer

3.Consumer

4.None of these

Posted Date:-2021-12-02 07:28:00

Question:

A price reduction to buyers who pay their bills promptly is called.

1.Trade discount

2.Cash discount

3.Seasonal discount

4.Quality discount

Posted Date:-2021-12-02 07:33:56

Question:

All forces or factors that effect marketing policies, decisions and operations of a business constitute ______

1.Marketing mix

2.Marketing environment

3.Marketing control

4.None of these

Posted Date:-2021-12-02 07:26:15

Question:

Dealer promotion is also known as

1.Trade promotion

2.Goods promotion

3.Commerce promotion

4.None of these

Posted Date:-2021-12-02 07:12:32

Question:

Direct marketing is found more suitable to which of the following products?

1.Agriculture products

2.TV

3.Shoes

4.Vacuum cleaner

Posted Date:-2021-12-02 07:09:41

Question:

General rural markets where rural /tribal people gather once or twice a week on a fixed day to exchange/to sell their produce is called ______

1.Regular periodic market

2.Seasonal market

3.Daily market

4.Rural market

Posted Date:-2021-12-02 07:14:38

Question:

If goods directly move from producer to consumer, it is known as

1.One level channel

2.Zero level channel

3.Two level channel

4.None of these

Posted Date:-2021-12-02 07:11:03

Question:

Market where shares, debentures, bonds etc of companies are bought and sold.

1.Money market

2.Foreign exchange market

3.Stock market

4.None of these

Posted Date:-2021-12-02 07:27:08

Question:

Markets which are organized and regulated by statutory measure are

1.Regulated markets

2.Unregulated markets

3.World market

4.None of these

Posted Date:-2021-12-02 07:26:44

Question:

Medical treatment with ayurvedic massage is an example of

1.Pure tangible good

2.hybrid

3.pure service

4.None of these

Posted Date:-2021-12-02 07:16:15

Question:

Permanent rural market with continuous trading activity is called ______

1.Regular periodic market

2.Seasonal market

3.Daily market

4.Rural market

Posted Date:-2021-12-02 07:15:04

Question:

Products seen as only suitable in one single market

1.Local Products

2.Multinational Products

3.International Products

4.Global Products

Posted Date:-2021-12-02 07:30:43

Question:

Profit through Customer Satisfaction Is aimed in _______ Concept

1.Production

2.Holistic

3.Marketing

4.Selling

Posted Date:-2021-12-02 07:27:35

Question:

Rising profits is a feature of _______ stage of PLC.

1.Growth

2.Introduction

3.Maturity

4.Saturation

Posted Date:-2021-12-02 07:32:33

Question:

Rural consumers are ______

1.Price sensitive

2.less price sensitive

3.quality conscious

4.None of these

Posted Date:-2021-12-02 07:15:27

Question:

Selling includes _____

1.Advertising

2.Transfer of title from the seller to the buyer

3.Sales promotion

4.None of these

Posted Date:-2021-12-02 07:11:25

Question:

Serving a small market not served by competitors is known as ______

1.Local marketing

2.Niche marketing

3.Segment marketing

4.Individual marketing

Posted Date:-2021-12-02 07:29:25

Question:

Smaller companies tying up with leading companies to distribute through its network is known as ______ Distribution.

1.Syndicated

2.selective

3.exclusive

4.Intensive

Posted Date:-2021-12-02 07:15:53

Question:

Sub-dividing of market into homogeneous sub-sections of customers is known as

1.Target marketing

2.Market segmentation

3.Product differentiation

4.None of these

Posted Date:-2021-12-02 07:28:25

Question:

The approach used when the marketer wants the consumer to respond on an emotional, rather than rational basis

1.Predatory Pricing

2.Economy Pricing

3.Psychological Pricing

4.Penetration Pricing

Posted Date:-2021-12-02 07:33:30

Question:

The only revenue producing element in the marketing mix is.

1.Product

2.Price

3.Place

4.promotion

Posted Date:-2021-12-02 07:31:07

Question:

The process of assessing the relative worth of different market segments and selecting one or more segments in which to compete is called

1.Target marketing

2.Market segmentation

3.Product differentiation

4.None of these

Posted Date:-2021-12-02 07:29:50

Question:

The process of direct communication between the sales person and a prospect is called

1.Personal selling

2.Direct marketing

3.Advertising

4.None of these

Posted Date:-2021-12-02 07:12:58

Question:

The set of all the products a firm made available to consumers buy is called.

1.Product line

2.Product mix

3.Product category

4.None of these

Posted Date:-2021-12-02 07:33:04

Question:

The strategy of using as many out lets as possible is called

1.Intensive distribution

2.Cohesive distribution

3.Wide distribution

4.All of these

Posted Date:-2021-12-02 07:34:19

Question:

The term ______ Marketing was coined by Steven Jurvetson in 1997.

1.Word of mouth

2.Word of mouth

3.guerilla

4.morph

Posted Date:-2021-12-02 07:21:14

Question:

Using the names of company's powerful brands for line extentions is ____

1.Positioning by Product Attributes and Benefits

2.Positioning by Brand Endorsement

3.Positioning by use, Occasion and Time

4.Positioning by Corporate Identity

Posted Date:-2021-12-02 07:30:17

Question:

Utilizing electronic medium in everyday business activities is known as

1.E-marketing

2.E-marketing

3.E-commerce

4.None of these

Posted Date:-2021-12-02 07:22:08

Question:

Which of the following is against marketing concept ?

1.Demarketing

2.meta marketing

3.mass marketing

4.mega marketing

Posted Date:-2021-12-02 07:20:19

Question:

Which of the following is not a non store retailing ?

1.Kiosk marketing

2.retail chains

3.Direct marketing

4.telemarketing

Posted Date:-2021-12-02 07:34:46

Question:

Which of the following is not a risk in internet based transaction

1.eavesdropping

2.spoofing

3.encryption

4.unauthorized action

Posted Date:-2021-12-02 07:23:04

Question:

Which of the following is not a type of e-payment system.

1.ETB

2.EFT

3.E-cash

4.None of these

Posted Date:-2021-12-02 07:24:27

Question:

Which of the following is not an element of service marketing mix?

1.People

2.packaging

3.process

4.Physical evidence.

Posted Date:-2021-12-02 07:19:52

Question:

Yellow goods include ______________ goods.

1.Red & white

2.White & brown

3.Orange & red

4.White & orange

Posted Date:-2021-12-02 07:31:32

Question:

______ are generally food stores that are much smaller in size than in supermarkets.

1.Convenient store

2.Discount store

3.Specialty store

4.None of these

Posted Date:-2021-12-02 07:35:47

Question:

______ factor is not considered as an important one while selecting channel of distribution

1.Product

2.Market factor

3.Colour

4.None of these

Posted Date:-2021-12-02 07:35:21

Question:

_______ can be defined as convergence of branding, information dissemination and sales transactions all in one place.

1.E-advertising

2.E-branding

3.E-commerce

4.E-marketing

Posted Date:-2021-12-02 07:22:34

Question:

_______ is all the written or spoken matter in an advertisement expressed in words or sentences and figures designed to convey the message.

1.Matter

2.ad medium

3.ad copy

4.None of these

Posted Date:-2021-12-02 07:13:33

Question:

_______ is the marketing of a social message with a view to change behavior of people's habit.

1.Green marketing

2.Social marketing

3.Gaimatias marketing

4.None of these

Posted Date:-2021-12-02 07:21:40

Question:

________ advertisement stresses on comparative features of two brands

1.Comparative advertisement

2.Complimentary advertisement

3.Niche advertisement

4.None of these

Posted Date:-2021-12-02 07:36:09

Question:

________ is a computer crime in which criminal breaks into a computer system for exploring details of information etc.

1.Hacking

2.Spoofing

3.Eavesdropping

4.Phishing

Posted Date:-2021-12-02 07:25:48

Question:

_________ Is a specialized form of online identity theft.

1.Spoofing

2.Unauthorized disclosure

3.Eavesdropping

4.Phishing

Posted Date:-2021-12-02 07:24:49

Question:

_________ is also called ambush marketing.

1.Event marketing

2.morph marketing

3.guerilla marketing

4.None of these

Posted Date:-2021-12-02 07:20:42

Question:

_________ is not a consumer promotion scheme

1.Samples

2.Advertising material

3.Coupons

4.Rebates

Posted Date:-2021-12-02 07:12:10

Question:

_________ is not a step in advertising campaign

1.Market analysis

2.Determining ad Objectives

3.Selecting ad media

4.Supply of goods

Posted Date:-2021-12-02 07:11:48

Question:

_________ is not a vertically integrated channel

1.Admininisterd

2.Contractual

3.Corporate

4.None of these

Posted Date:-2021-12-02 07:10:06

Question:

__________ is not an e-payment media.

1.Credit card

2.Debit card

3.Electronic cheque

4.Wallet

Posted Date:-2021-12-02 07:23:34

Question:

__________ is not included in the product factor

1.Physical nature

2.Technical nature

3.Suitability

4.None of these

Posted Date:-2021-12-02 07:10:38

Posted on by R4R Team

MBA/MBA Marketing Management Mcq Set 7 Sample Test,Sample questions

Question: A good catchy phrase used and repeated often in an advertisement is ____

Question: A major portion of the rural population consists of ______ income groups.

Question: A person who purchases a product or service either for his own consumption or for others is known as _______

Question: A price reduction to buyers who pay their bills promptly is called.

Question: All forces or factors that effect marketing policies, decisions and operations of a business constitute ______

Question: Dealer promotion is also known as

Question: Direct marketing is found more suitable to which of the following products?

Question: General rural markets where rural /tribal people gather once or twice a week on a fixed day to exchange/to sell their produce is called ______

Question: If goods directly move from producer to consumer, it is known as

Question: Market where shares, debentures, bonds etc of companies are bought and sold.

Question: Markets which are organized and regulated by statutory measure are

Question: Medical treatment with ayurvedic massage is an example of

Question: Permanent rural market with continuous trading activity is called ______

Question: Products seen as only suitable in one single market

Question: Profit through Customer Satisfaction Is aimed in _______ Concept

Question: Rising profits is a feature of _______ stage of PLC.

Question: Rural consumers are ______

Question: Selling includes _____

Question: Serving a small market not served by competitors is known as ______

Question: Smaller companies tying up with leading companies to distribute through its network is known as ______ Distribution.

Question: Sub-dividing of market into homogeneous sub-sections of customers is known as

Question: The approach used when the marketer wants the consumer to respond on an emotional, rather than rational basis

Question: The only revenue producing element in the marketing mix is.

Question: The process of assessing the relative worth of different market segments and selecting one or more segments in which to compete is called

Question: The process of direct communication between the sales person and a prospect is called

Question: The set of all the products a firm made available to consumers buy is called.

Question: The strategy of using as many out lets as possible is called

Question: The term ______ Marketing was coined by Steven Jurvetson in 1997.

Question: Using the names of company's powerful brands for line extentions is ____

Question: Utilizing electronic medium in everyday business activities is known as

Question: Which of the following is against marketing concept ?

Question: Which of the following is not a non store retailing ?

Question: Which of the following is not a risk in internet based transaction

Question: Which of the following is not a type of e-payment system.

Question: Which of the following is not an element of service marketing mix?

Question: Yellow goods include ______________ goods.

Question: ______ are generally food stores that are much smaller in size than in supermarkets.

Question: ______ factor is not considered as an important one while selecting channel of distribution

Question: _______ can be defined as convergence of branding, information dissemination and sales transactions all in one place.

Question: _______ is all the written or spoken matter in an advertisement expressed in words or sentences and figures designed to convey the message.

Question: _______ is the marketing of a social message with a view to change behavior of people's habit.

Question: ________ advertisement stresses on comparative features of two brands

Question: ________ is a computer crime in which criminal breaks into a computer system for exploring details of information etc.

Question: _________ Is a specialized form of online identity theft.

Question: _________ is also called ambush marketing.

Question: _________ is not a consumer promotion scheme

Question: _________ is not a step in advertising campaign

Question: _________ is not a vertically integrated channel

Question: __________ is not an e-payment media.

Question: __________ is not included in the product factor

More MCQS

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R4R Team

Question:
A good catchy phrase used and repeated often in an advertisement is ____

Question:
A major portion of the rural population consists of ______ income groups.

Question:
A person who purchases a product or service either for his own consumption or for others is known as _______

Question:
A price reduction to buyers who pay their bills promptly is called.

Question:
All forces or factors that effect marketing policies, decisions and operations of a business constitute ______

Question:
Dealer promotion is also known as

Question:
Direct marketing is found more suitable to which of the following products?

Question:
General rural markets where rural /tribal people gather once or twice a week on a fixed day to exchange/to sell their produce is called ______

Question:
If goods directly move from producer to consumer, it is known as

Question:
Market where shares, debentures, bonds etc of companies are bought and sold.

Question:
Markets which are organized and regulated by statutory measure are

Question:
Medical treatment with ayurvedic massage is an example of

Question:
Permanent rural market with continuous trading activity is called ______

Question:
Products seen as only suitable in one single market

Question:
Profit through Customer Satisfaction Is aimed in _______ Concept

Question:
Rising profits is a feature of _______ stage of PLC.

Question:
Rural consumers are ______

Question:
Selling includes _____

Question:
Serving a small market not served by competitors is known as ______

Question:
Smaller companies tying up with leading companies to distribute through its network is known as ______ Distribution.

Question:
Sub-dividing of market into homogeneous sub-sections of customers is known as

Question:
The approach used when the marketer wants the consumer to respond on an emotional, rather than rational basis

Question:
The only revenue producing element in the marketing mix is.

Question:
The process of assessing the relative worth of different market segments and selecting one or more segments in which to compete is called

Question:
The process of direct communication between the sales person and a prospect is called

Question:
The set of all the products a firm made available to consumers buy is called.

Question:
The strategy of using as many out lets as possible is called

Question:
The term ______ Marketing was coined by Steven Jurvetson in 1997.

Question:
Using the names of company's powerful brands for line extentions is ____

Question:
Utilizing electronic medium in everyday business activities is known as

Question:
Which of the following is against marketing concept ?

Question:
Which of the following is not a non store retailing ?

Question:
Which of the following is not a risk in internet based transaction

Question:
Which of the following is not a type of e-payment system.

Question:
Which of the following is not an element of service marketing mix?

Question:
Yellow goods include ______________ goods.

Question:
______ are generally food stores that are much smaller in size than in supermarkets.

Question:
______ factor is not considered as an important one while selecting channel of distribution

Question:
_______ can be defined as convergence of branding, information dissemination and sales transactions all in one place.

Question:
_______ is all the written or spoken matter in an advertisement expressed in words or sentences and figures designed to convey the message.

Question:
_______ is the marketing of a social message with a view to change behavior of people's habit.

Question:
________ advertisement stresses on comparative features of two brands

Question:
________ is a computer crime in which criminal breaks into a computer system for exploring details of information etc.

Question:
_________ Is a specialized form of online identity theft.

Question:
_________ is also called ambush marketing.

Question:
_________ is not a consumer promotion scheme

Question:
_________ is not a step in advertising campaign

Question:
_________ is not a vertically integrated channel

Question:
__________ is not an e-payment media.

Question:
__________ is not included in the product factor